This video attempts to shed some light on the search behavior of surfers, who use the internet to find the products and services they are looking for. It takes the viewer through some of the things that surfers will not search for as well as the things they will search for.
Too often in this industry, proper use of the internet is seriously neglected. Either poor websites or none at all are used. Just do a Google search for a shaper or for surfboard repairs in your area to see what I mean. You will be amazed by the weird hodge podge of results you get. This means that the shapers who are looking for clients, cannot be found by them.
The intention of the video is to help surfboard shapers who are looking for new clients, use the internet to find them.
